WHO SHOULD ATTEND:
Store managers, department managers and sales consultants
 
BENEFITS:
The aim of this seminar is; to insctruct which sections are important in basic operating system, how important each element of the store is and how basic operation system is formed when all elements are combined. To teach how important group study, group dynamics and sinergy via practical examples.
 
CONTENT:

• What is retailing? Retail classification
• Environmental factors that affect stores
• Product Strategy in Stores
• Pricing and Promotions
• Logistic Function and Store Locations
• Place of establishment in city center and out of city
• Processes in stores
• Store atmosphere
• Shelf and product categories
• Benefits of category management
• Group Dynamic
• Characteristics of a team member
• Characteristics of a successful team
• Example: group study (publishing a newspaper)