Training / Retail - Sales Marketing Trainings / Innovational Sales and Blue Ocean Strategy

WHO SHOULD ATTEND:
All sales staff who believes in creativity and innovation
 
BENEFITS:
The aim is; in this world where all products,services and companies look alike, making participants of this seminar to gain vision in necessity of being different, how to be the chosen company for customers and how to achieve differentation.
 
CONTENT :

   Why Blue Oceans

  • Fast eats the slow
  • Drowning in the Red Ocean
  Thinking Techniques for Differentiation
  • Product Service Features
  • Consumption Chains
  • Destroy
  • Attenuate
  • Develop
  • Create
 Understanding Innovation
  • Profitable Growth is Possible in New World Order
  • Effects of China and India
  • Path to profitable growth
    Creative Thinking Techniques for Innovation
  • 4 basic questions in customer's view
  • Defining a new value curve with right questions 
  • Customer's Challenges
  • Features Map
  • Consumption Chain
Case Studies
  • Selecting a topic to innovate
  • Exercising
  • Discussing exercise outcomes in the  group
  • Creation of common innovative ideas 
  • Group Presentations
DURATION : 1 Day



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