WHO SHOULD ATTEND:
All personnel in retail field.
 
BENEFITS:
In this seminar, service delivery techniques and rules that must be followed in customer services which has been developed within today's merchandasing perspective are addressed and discussed in a practical way.
 
CONTENT:

• Past and Present Merchandising
• Marketing and Sales in Modern Merchandising
• Customer Satisfaction In Merchandising
• Reasons for Customer Turnover
• Continuity of Customer Satisfaction, Creating Loyal Customer Portfolio
• Must-have features for Merchandising Sales Personel
• The importance of High-quality Service in Merchandising
• Expected Service Concepts by customers
• Comunication with Customers and Challanges
• Human Aspect to Persuasion
• The Importance of the first five seconds in Customer Relations
• Ensuring Situational Effectiveness in Merchandising
• Expressing the benefits to be provided to the customer effectively. 
• Effective Listening
• Creating Demand
• Benefit Sale
• Successful Communication with Customers
• Acquiring Customer Interest 
• Overcoming the Customer Opposition.
• Receiving Customer Objections. 
• Resolving Customer Problems.
• Salesman-Customer Game (The application is carried out with the participation of all the participants in groups of 2 and provides the ability to monitor their own behavior on videotape and discussed on.)