QUALITATIVE RESEARCH:
This is a research techniques that aims to acknowledge, understand and identify the target audience. It intends to collect detailed information about the targeted audience chosen by sampling organizations, services, concepts, products and the brand; and its consumers' thoughts, elements of motivation, elements of barrier, habits and emotions.
Our Qualitative Research Techniques:
Focus Groups
These are groups consisting of 6-8 people and lasting for 1,5-2 hrs. Participants are chosen by a pre-set elimination method.It is important that they are related to the subject and fit the required criteria. The meeting is conducted with a previously structured discussion flow. Participant can attend to meetings in case that they have joined the group at least 6 months previously. Meetings are recorded. Reports are prepared via decoding.
Online Focus Group
On-line Groups provide you a cost-effective solution to monitor your money, time and traditional customer behaviour. 2 types of online groups are formed. Most common ones are online chat focus groups and that are based on video or voice conversation via webcam. Microphone, webcam and a headset that is given out with a PC nowadays to nearly all people, are needed.
In-Depth Interviews
These are the meetings that are conducted one-to-one (?face-to-face?) with targeted people and follow a not-fully-structured (?established) flow plan on especially(?particularly) personal topics or topics that require more detailed information in order to assure participant's ability to speak freely and reveal his/her true feelings. <<<<< so that, participant can speak freely and reveal his/her true feelings.
Home Visits
Home visits are unstructured meetings that are conducted (held,had) face-to-face with participants from target audience in their homes that are their natural living space. Main goal of home visits is to comprehend participants' own ambients (environment olabilir,ambient daha iyi oturuyor, self/of ile tersine çevrilebilir.) and to perceive their life styles.
Accompanied Shopping
Accompanied Shopping is doing shopping with consumers accompanied by a trained specialist or an antrophologist while it is being video and audio recorded. The aim is closely observing consumer behavoirs and analyzing how consumers behave by focusing on "how"s rather than "why"s and "what for"s. Focusing on subtle motives hidden in natural behaviors will help us understand consumer behaviors (attitudes/manner).
Ethnographic Research and Observation
"Ethnography is a science branch that studies (examines) relationships and behaviors of a population that is chosen depending on the subject within the framework of research by observing them in their own/self environment and conditions. Ethnographic studies had been limited to the tag of supreme/dominant West's way to understand the other world that resides outside of their cultural patterns and concept of civilization. Ethnographic researches are mostly used by corporations that want to provide new experiences or differences in their current experiences to their target audiences with their products and services."
QUANTITATIVE RESEARCH:
A sample that represents general gets determined and research is done on this sample. A questionnaire that contains research subjects is sent to idividuals of this sample. Sample that represent general should be chosen correctly for Quantitative Research. Necessary statistical methods are used to achieve this.
Right conclusions can be drawn by reflecting sample count to general. In this method, goal of this research should be clearly identified. Research without a goal can't achieve results.
Our Quantitative Research Tchniques :
P.A.P.I. (Face-to-face Intervies with paper and pencil) <<<
Interviews that are done face-to-face via paper and pencil. <<<<
C.A.T.I. (Computer-assisted telephones interviewing)
It is an interview method that is done with computer-assisted telephone. Research starts with the surveyor calling the people that are gonna be interviewed and ends with all questions on computer screen getting asked. It is often chosen by corporations over other techniques as an echonomical way to collect data.
AZTEK C.A.T.I. Services
Aztek Research CATI department serves with 40 station installed on 2 terminal servers and 1 central server. Thanks to our system on Windows server 2008, all our 25 stations are in centralized operation. Aztek Research aims to achieve maximum service quality with its trained CATI operators and experienced supervisors and can provide recordings of all conversations and can create serious recources and advantages for its customers in techniqally safe project applications.
In our CATI system;
- Questionary form is programmed using ASP.NET, PHP languages for its virtual use.
- Our central system allows us to record every conversation.
- In order to survey CATI operators, CATI operator's computer screen can be monitored while the conversation is being listened.
- Things can be added to and removed from the questionary form while the project is in progress.
- Quota tracing and/or mid-frequencies can be acquired and reported while project is in progress.
- Data can be delievered in databases such as SPSS,Excel,Access when the project comes to an end.
- Data cleaning,analysis and reporting can be done in any requested format.
C.A.P.I. (Computer Assisted Personal Interviewing)
These are the inteviews that surveyor and interviewer communicate face-to-face via laptops, tablets or hand?portable terminals. Most important point of CAPI technique is showing various visualisations via special software in order to ensure higher concentration?focus and participation of interviewers.
C.A.W.I. (Computer Aided Web Interviewing)
It is datamining via softwares. Questionnaires are sent as a single link or links to partipants that have suitable profiles for research to get them answered.