These are the studies that are done to determine satisfaction rates, subjects that consumers aren't satisfied with, expectations, demands and improvement-requested areas and to identify shopping habits of consumers and their reasons to prefer a brand and to compare and position the corporation and its competitors within different criterias.
Brand and Communication Research (target audience, current customer)
Brand is defined as a name,term,symbol or any combination of these that identifies,quantifies any product or service and seperates these from others. Brand communication is the process of using communication techniques needed in order to create and sustain a brand and study area of this process. One of the key elements of this process is analysis and research. We require valid, solid and correct information in order to decide on goals of any brand communication strategy. Especially, considering the goal of brand communication is to change decisions of customers, knowing how a consumer decide provides a tip for how to change decisions of that consumer. Therefore, detailed analysis and researches should be done in order to achieve valid, solid and correct information.
Brand Positioning
As one of the steps of stategic brand analysis, researches intended for consumer,competition and brand analysis, positioning researches that aim to identify which features of the brand come into prominence and which brands are within the brand's close proximity are done and following the brand's comminication activities, effectivities of messages given during these activities are evaluated and perception rate of presented benefit chain and brand identity is determined.
Ad Pre-Test / Post-Test
"Pre-Test Studies: Estimating the success rate of the ad consept before it meets with target audience.
Post- Test Studies: Determining effectivenes rate and success rate after publisment of the ad.
Attitude and Behavior Research
Consumer Attitude and Behavior Habits Research designates your brand's position within the market along with helping you to identify the reasons of your success and features of opportunity. With tracking stuides, you can observe your brand's position changes within the market, your comperative performance with your competitors, the development of your product and effect of your marketing activities in a concrete manner. (concretely)
Product Development Researches (Concept / Product / Package / Name Tests)
It is known as a method that used "in development of a new product", "for existing product" and "in innovation of anexisting product". Goal of product test is obtaining approaches of "current consumers", "competitor consumers" and "potential consumers" to the product. The aim is, making consumers identify and evaluate "strong" and "weak" aspects of product's features in parallel with bringing out needs and suggestions. Product tests can be done as "brandless (blind)" or "branded" for existing products or new products. Considering consumers will be affected by advantages and disadvantages that are originated from brand, it is suggested that tests for innovation of existing products should be done brandless.
Profile and Segmentation Research (target audience, current customer)
It is based on the principal to categorize the target audience by consumer behaviour homogenously and observing the categories throughly.To inspect demographic characteristics of consumers in detail will be of help to form the action plan for the most accurate communication and marketing plan.Segmented consumers will reveal us how many groups of consumers we have thus pointing out how and where we can approach these segments.
Social Research
"All kinds of research regarding all aspects of social life. To research compliances and contradictions within ideological attitude and behaviours in daily life of individuals, classes and segments.
To show interest in education of youth who is the most active of social classes, all kinds of research regarding youth."
Mystery Shopper Research
Purpose of Mystery Shopper Research :
To ensure quality sustainibility via measuring service performance, identifying strengths and weaknesses,
To provide objective evaluation opportunity in mechanisms of encouragement and awarding,
To monitor practices in pricing and arrangement/exhibition,
To determine possible enhacements and short-terim enhancement-measurement,
To assure quality of product and service before it is in the market,
To collect information about competitiors via competition analysis, to enhance competition power,
To provide positive communication in customer relations,
To raise sales by improving customer satisfaction.
Points that Mystery Shoppers Evaluate:
- Service
- Employees
- Competitors
- Arrangement and Exhibition
Benefits of Mystery Shopper Research:
- Improvement in service quality
- Improvement in customer satisfaction
- Improvement in loyal customer ratios
- Employee performance improvement in customer relations
- Employee motivation improvement
- To ensure arrangement and exhibition standardization and/or it is done to reflect company profile
- To enhance promotion accuracy and efficiency
- Competitor monitoring
- Accurately determining employee training needs
- Improvement in organization profits and aim fulfilling
- Objective monitoring of organization performance via the third eye, who is the mystery shopper
- Sustainability of performance via continous performance monitoring
- Improvement in company profit via enhanced sales
Omnibus Research
You can obtain answers with samples that represent urban Turkey and different tager audiences to many questions such as;
- Who purchases your items, who doesn't?
- How well is your brand recognized/known in your target audience?
- How satisfied are your customers with your service of product?
- What percentage of the target audience has your brand reached to?
- Have your advertisements reached your costomers, how are they rated?
- Where and how often are your products purchased?
- What is your competitors' situation in the market?
- What is your brand's image/positioning situation?
- Are your and your competitors' pricing motions correct for the market? Why don't competitors' customers favor you?
- How to ads/promotions/image campaigns affect the brand?
- What are the factors that affect product choice of consumers?
- What are the changes to be made regarding product and service?
Puclib Opinion Research
Sector Analysis
Price Analysis