WHO SHOULD ATTEND:
All managers and specialists who work in product management in Sales,Retail and Purchasing Departments

BENEFITS:
Establishing skill of becoming aware of customer and varying market conditions, skill of stocking most appropriate products on shelves and categories via evaluating customer reactions while monitoring sales in retailing.
 
İÇERİK:

• Competitive retailing conditions
• Elements that affect choosing the brand of purchase
• Competition strategies
• Market strategies
• Consumer profiles
• Retail strategies
• Purchasing principals in a customer's view
• Matrices of product groups
• Products with private labels
• Reasons for choosing private label products 
• Advantages of private label products
• Pricing in markets
• Efforts that increase sales
• Brand communication and promotions
• Effective promotion types
• Susceptibility to promotions
• Brand sensitivity
• Store practise examples 
• PL product / labeled products 
• Consumption distribution
• Those who have a store card
• Monthly household income
• FMCG sample