WHO SHOULD ATTEND:
All staff who work in sales,retail and purchase departments in retailing.
 
BENEFITS:
the aim is,to instruct how to contribute to succesful store management via proper product and catagery management to ensure better efficiency, obtain appropriate shelf management, how to create correct product scale via correctly seperating salable-unsalable products. 
 
CONTENT

• Concept of category, product line, product groups
• Category management philosophy
• Factors that affect category management
• Customer Reactions
• Changes in producers and retail
• Targeted markets
• Merch planning
• Category roles
• Category role matrices
• Admiral ship
• Market assesment
• Producer,supplier score cards
• Tactical choices
• Pricing in category
• Promotions
• Shelf presentations
• Managing inventory
• Product display planogrammes
• Examining key field
• Practise examples