WHO SHOULD ATTEND : Specialists, managers in marketing and sales fields.

BENEFITS: Techniques that will ease to manage marketing mix and latest developments in marketing field are instructed to marketing managers in this seminar with applications and group studies.

CONTENT:

• Today's Marketing Perspective
• Marketing Mix and Marketing Instruments
• Steps of Marketing Planning
• Strategic Marketing
• Marketing Policies and Strategies
• Product Policies
• Pricing Policies
• Promotion and Advertising Policies
• Distribution Policies
• Techniques to Improve Management Efficiency for Marketing/Sales Manager
• Planning
• Organization
• Coordination
• Leadership and Motivation
• Decision Making and Problem Solving Techniques
• Communication